Effective Date: April 2, 2026
At Caliah Wear, your privacy is incredibly important to us, and we're fully committed to safeguarding your personal information. This Privacy Policy outlines how we collect, use, store, and share your data when you visit our website or make a purchase. We want to be as clear as possible, so you feel confident and secure when shopping with us.
1. Information We Collect
When you browse our site or interact with our services, we may gather a few different types of information:
A. Personal Information
This includes details you voluntarily provide to us, such as:
- Shipping and billing addresses
- Payment information (processed securely via trusted third-party payment gateways like Stripe, Google Pay, and Apple Pay – we never store your full card details directly)
- Account details, if you choose to register with us
B. Non-Personal Information
We also automatically collect certain non-identifiable data through cookies and analytics tools. This helps us understand how our website is used and how we can make it better for you. This might include:
- Device type and operating system
- Pages you visit and how long you spend on them
- Referring URLs and general geographical location
2. How We Use Your Information
We use your data to ensure a smooth, personalised, and efficient experience. Specifically, we use it to:
- Process, complete, and track your orders
- Provide excellent customer support and answer your questions
- Send you order updates and notifications via email or SMS
- Handle exchanges, returns, or any other customer service needs
- Continuously improve our website's functionality, design, and your overall user experience
- Offer personalised product recommendations
- Send you marketing communications and promotions, but only if you've explicitly opted in to receive them
- Comply with applicable legal obligations in the UK and prevent fraudulent transactions
3. Data Sharing
We want to be very clear: Caliah Wear never sells, rents, or trades your personal data with third parties. However, we may share your information with trusted service providers who help us run our business and deliver our services to you. These include:
- Payment platforms: (e.g., Stripe, Google Pay, Apple Pay) to securely process your transactions.
- Delivery couriers: To ensure your orders are fulfilled and reach you promptly.
- Marketing and analytics tools: Such as Meta, Klaviyo, and Google Ads, often using anonymised data where possible, to help us understand our audience and improve our marketing efforts.
All third parties we work with are contractually obligated to maintain strict confidentiality and comply with applicable UK data protection laws, including GDPR. We may also disclose your information when required by UK law or to protect our legal rights.
4. Data Retention
We only keep your personal information for as long as necessary to:
- Fulfil the purpose for which it was collected
- Comply with UK legal, tax, or accounting requirements
After this period, we will securely delete or anonymise your data.
5. International Data Transfers
Your information may be transferred to and processed in countries outside the United Kingdom. When this happens, we ensure that all such transfers comply with applicable UK data protection laws and that appropriate safeguards are in place to protect your privacy, such as standard contractual clauses approved by the ICO.
6. Your Rights (Under GDPR)
As a customer in the UK, you have important rights regarding your personal data under the General Data Protection Regulation (GDPR). These include the right to:
- Access: Request a copy of the personal data we hold about you.
- Rectification: Ask us to correct or update any inaccurate or incomplete information.
- Erasure (Right to be Forgotten): Request the deletion of your personal data (subject to legal retention requirements).
- Object: Object to certain types of processing of your data.
- Restriction: Request that we restrict the processing of your data in certain circumstances.
- Data Portability: Receive your personal data in a structured, commonly used, and machine-readable format.
- Withdraw Consent: You can withdraw your consent for marketing communications at any time.
To exercise any of these rights, please contact us at: contact@caliahwear.com
7. Children's Privacy
Caliah Wear does not knowingly collect or solicit personal information from individuals under the age of 13. If we become aware that we have inadvertently collected such data, we will delete it immediately. Parents or guardians who believe their child has provided us with personal information should contact us without delay.
8. Security Measures
We take the security of your information very seriously. We implement robust technical and organisational measures to protect your personal data, including:
- SSL Encryption: For the secure transmission of sensitive data.
- Secure Payment Gateways: All online transactions are processed through trusted, secure third-party payment providers.
- Restricted Access: Access to personal data is limited to authorised employees only, who are trained in data protection.
- Regular Monitoring: Our systems are regularly monitored to detect and prevent unauthorised access.
9. Third-Party Links
Our website may contain links to third-party websites for your convenience. Please be aware that Caliah Wear is not responsible for the content, privacy practices, or policies of these external sites. We strongly recommend that you review their privacy policies before providing any personal data.
10. Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices or legal obligations in the UK. Any updates will be posted on this page with a new "Effective Date." We encourage you to review this page regularly to stay informed about how we are protecting your data.
Talk to us
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E-mail: contact@caliahwear.com
- Customer Service Opening Hours: Monday to Friday 9:00 AM – 6:00 PM
- Response time: up to 1 business day
